SEO, a brief used for Search Engine Optimization, is an often-used term in online marketing businesses. According to a renowned study by Global Web Index, 81% of the people used search engines. In order to find out a product or if they want to know about service availability. Hence, website owners require optimization of their search engines. So that they can get more traffic, leading to more purchases from the audience.
Here is all you need to know about a SEO agency and how it works.
What is SEO?
Search engine optimization is the process of increasing website traffic or website visibility organically in the search engine result pages. Or in simple words, SEO is a technique which helps an agency. Or a Digital marketing belfast company in increasing the number of people who visit its website. SEO is a technique that improves the quality and the quantity of website traffic to a website or web page from a search engine. It is different from paid advertisement as the results are organic in the SEO strategy. Which makes up a more significant percentage of search engine traffic.
Is SEO Beneficial for Your Business?
It is indeed! SEO is a very beneficial technique that can boost your sales up to many folds. Search engine optimization is a technique that once an agency becomes familiar with it, it can benefit the company greatly. SEO is simple with congenial implementing practices that give search engines and audience a chance of finding your website easily.
Here are some of the benefits that SEO can bring to your business.
Generates more traffic: SEO strategy is very helpful in bringing traffic to the website. It is because 75% of searchers click on the results from only the first page of the search engine result pages. If your site appears on the first page of Google and amongst the first searches for a query, your agency receives the majority of clicks and traffic. The more your site is on the top of Google, the more it is likely to gain sales and revenue. If an agency isn’t making near the top, your agency will lose out traffic leading to loss of leads, sales and revenue.
Brings consistent traffic: SEO not only generates more traffic on your site but brings consistent traffic. It is true that SEO may take some time to generate results but the results are consistent and benefit an agency in the long turn. Websites ranking on search engine result pages (SERPs) receive consistent passive traffic that increases agency’s sales and revenue.
Improves user’s experience: more user experience elements have linked with good SEO practices. Google had introduced an algorithm update in the past that aimed to provide an optimal user experience. Although better user experience has integrated with good SEO practices, this new update incentivizes websites to actively improve their user experience.
Improves the quality of traffic: SEO ensures that the people who are visiting their website are genuinely interested in products and services that an agency is proffering. It saves both the customer’s and agency’s time and effort.
Improves the quantity of traffic: once via SEO, an agency gets to know that right people or the potential customers are reaching out its website, an agency is able to focus on increasing the traffic to your website.
Organic or natural search results with the help of Website Belfast Developers: one of the most beneficial advantages of using a search engine. Is that it produces natural or organic results. It means that the traffic you will receive on your website from the SERPs is unpaid and you do not have to pay directly for the advertising space.
How Search Engines Work?
Here is a brief step-to-step procedure how SEO technique works;
Crawling: crawling includes search engines sending out robots to find new content. The content can be in the form of PDF, photos, videos, audios or webpages, Digital marketing belfast company.
Indexing: after finding content, the search engine crawlers or robots follow the links to search new URLs. Whenever a crawler finds out new and unique content. It addi it to its index which is the database of a crawler having discovered URLs. Simply, it is like a storage box that keeps URLs for future use.
Ranking: now, the URLs are in the index of a crawler or the database of the crawlers to be precise, a crawler retrieves that information to match a user’s search query. It is like matching what you have to something exactly the same in someone else’s box or storage. The search engine then organizes the results from the most relevant to the least relevant.
Why do some agencies not employ SEO techniques?
Although search engine optimization is fundamental if an agency wants customers, still, only about 30% of business owners have an SEO strategy in use while the rest of the 70% don’t employ this strategy. It is because most of the agencies find it too time-consuming and therefore have seen little SEO success. However, Digital marketing belfast company, is not really hard and complicated to employed as a strategy to attract customers.