How Web Hosting Affects Website Performance and Speed

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A web hosting service houses your website while providing the perfect features and resources for it to be accessible to viewers online. Several organizations do not put careful thought into selecting their web hosting provider which ends up causing a lot of problems down the line. It also has detrimental effects on the performance of your website. It has the potential to slow your website down and in turn affect your conversion rates by increasing your bounce rates.

In order to find out more about the advantages of high-speed web hosting and how it affects your website, take a look at the points mentioned below.

How does your web hosting service affect your performance?


As the years have passed by the one thing, being highlighted is the relationship between customer conversions and the speed of your website loading time. The faster your website loads, the better the chances are that your customers will have a good experience thus propelling them to return to your website and engage with your products and services. 

Before you select a web hosting service, ensure you check how much speed they can guarantee for your operation along with their upgrading process. Since speed has such huge effects on your business, you need to prioritize it. 

When you access a website, you are basically just getting into the files stored in various web servers. The faster the speed of your web servers, the quicker your access to these files will be. Due to this, you should conduct due diligence and research before you select your web hosting service.

Search engine optimization

Several factors influence your website’s position on the SEO pages. One of the most important aspects of web hosting is the page load time it delivers. The speed of your page loading determines if you will retain your users and convert them into customers or if they will move on to your competitor’s website.

There are various factors that Google takes into consideration while determining your website’s rank on search engines. Recently, it has added page speed too. PageSpeed Insights was initiated by Google to emphasize the importance of your website’s speed. It aids your website to become the quickest it can be while also suggesting ways to resolve any issues it might encounter. 

While there are other factors that might have a huge influence on your ranking too, the user experience you deliver based on your website’s speed definitely has a huge impact.


Any vulnerability that exists in your system can exploited by hackers who are always on the prowl to gain entry to your servers, wreak havoc, and steal any sensitive data you have on there. If your server security isn’t up to date, you could end up with irreparable damage to your website. You should go for a web hosting company that backs up your data in a remote server that can easily restore your system to normal functioning in case your system is hacked.


Uptime is basically the time your website is online to be accessible to any user that might want to browse it. The percentage used to measure it. The amount of uptime you get determined greatly by your web hosting provider. 

Downtime is the amount of time your web hosting service has its servers down. While almost all web hosting providers experience a bit of downtime, the main factor to consider is the amount of uptime guarantee your web hosting service can provide. You can check out reviews of other users to figure out how much uptime the web host you are researching offers.

Customer support

Choose a web hosting service that can provide amazing customer support. While there are several that assert they have 24/7 customer support, that might be far from reality. 

The reputation your web hosting service has in the market will determine the kind and level of customer support you receive. If a lot of customers have experienced less than optimal service, it is best to steer clear of them.


Choosing a web hosting service without any thought or research can have a detrimental effect on your website’s scalability. Your website should be able to keep up with your business growth. 

The perfect web hosting service will ensure your website can grow at any rate and it can keep up with it. It is definitely much more difficult to scale if your web hosting provider does not have sufficient scalability in its service. This can have a huge impact on the performance your website delivers.


Our society has become used to having everything with a couple of clicks. Since we can have everything delivered to us so fast, we do put a lot of importance on speed and performance. 

Hence, consider these aspects while choosing your web hosting provider as they could have a significant impact on your website’s growth and success. For more information about our web hosting services, visit eukhost.

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